Our dentist client wanted more leads for his dental clinic. 250 DIGITAL created a series of specific, purpose built, conversion-focused, mobile-ready landing pages to pair with hyper-targeted Google & Bing pay-per-click advertising. We are currently managing their entire online marketing campaigns from ad copy to landing pages. Bring on the leads!
Google Ads lead generation:
Once contracted, we brought down the CPA over 60% (that were previously mostly on branded terms). We eliminated branded terms from the equation, so as to convert new clients only. We did this by structuring the account in a SKAGs format (single keyword ad groups), using negative keywords to remove all competitor and wasted clicks and honing in their landing page.